The #1 Biggest Mistake Logo Designers Make Is Designing For Their Clients INSTEAD Of The Target Market.
Authentic logos are created specifically for the customer of the client, NOT the client.
Allow me to illustrate this with a little story. My wife’s birthday was coming up and I wanted to blow her mind with a gift as special as she is. My goal was twofold: 1. To make her feel understood and loved. 2. I wanted to see her cry tears of joy.