Logo Design Video Tutorial – Sketching Logo Ideas

LOGO DESIGN TUTORIAL – VIDEO 1 OF 6 – SKETCHING LOGO IDEAS TRANSCRIPT:
Greetings Creative Junkies!

In this Logo Design Video tutorial series, I’m going to show you the Entire Process of Logo Design from Sketching Logo concepts, to selecting the perfect fonts, to custom lettering in Adobe Illustrator, to complete logo design, and we’ll wrap it up designing a business card using our new logo.
Sit back and enjoy.

Today I’m going to be sketching out a new logo concept. A friend of mine owns a company called Luxx Event Planning. He needs a new logo, something that is classy and elegant and a little bit of old-school. I’m playing with some serif looking shapes. And I’m trying to just open up my mind and think of different ways this elegant look can be created.

I always start with a pencil sketch book, way before I go into digital, way before Illustrator or Photoshop. Just to get some shapes down that have uniqueness, that’s not just what anyone can find in any font.

I am exploring different ways this can be viewed. Always starting with the ‘L’ first, the main letter of the company name Luxx. I spend maybe an hour, maybe 2, total, filling up 10 pages of a sketchbook. My advise is to take it easy and open your mind, and think of different letterforms that can be used for the final logo.

I’m starting to think that the X shape can be something that we can leverage as a unique shape or form, something that will be repeated because there are 2 X’s in the company name, LUXX Events. The feeling the final logos going to have a unique ‘X’ letterform. Again something you cannot find in any thought, something you can only create straight out of your head. And from a sketchbook straight to illustrator. A custom letterform is really going to give the client an edge, when you finally give finished concepts to the client.

Right now I’m sort of hooked on this really elegant ‘L’ shape. It’s a little too feminine. Might not work, but I don’t want to throw away any ideas at this point. Just exploring.

Do not edit yourself in the beginning while you are sketching. Sure you explore any idea that pops into your head. You can always decide not to pursue it is an actual logo, but don’t hold back in the beginning, it’s really important.

There something about this double X. It’s an opportunity to produce something that has uniqueness. That flowing shape that crosses itself is an opportunity I want to exploit.

I think this sketch of making right now is going to be the basis for one of the concepts I produce. An initial cap with the ‘L’, and thing else is lowercase. It’s really bold and confident, and as a certain simplicity that I like.

Once I finish these sketches here, I will use images of these and bring them into my Illustrator file and start doing some custom letterforms. But first we’re going to use an online tool called WordMark.it to select some fonts that are similar to our sketches. This will save us some time to get to a final logo.

Tune into the next video to see how I select fonts for this logo. Thanks for watching.

Just to be clear, this series of videos will cover the following areas: Custom Logo Design, Logo Design, Learn Logo Design, Learn Adobe Illustrator CC, Logo Design tutorial, Graphic Design, Graphic Design Tutorials, Learn Graphic Design, Logo Design Sketches, Sketching Logo Concepts, Vectorizing Sketches in Adobe Illustrator, Custom Lettering, Vector Logo, Branding, Business Card Design, and Business Card Design in Adobe Illustrator.