Logo Design Tutorial – Video 2 of 6 – Transcript:
In this video tutorial series, I’m going to show you the Entire Process of Logo Design1 from Sketching Logo concepts, to selecting the perfect fonts, to custom lettering in Adobe Illustrator, to complete logo design, and we’ll wrap it up designing a business card using our new logo.
Welcome to Video 2 of my logo design tutorial.
Now we get to select some fonts to help us render our sketches in illustrator.
I like using WordMark.it. Go to the website, key in your text, and what it does is it shows you the fonts you have loaded on your system all in one place. Key in the text and start scrolling. You can see every font you have loaded on your system and select the ones that work best.
So far I don’t see anything I’d like, simply click ‘load more fonts’ if that’s the case. You’ll get to see more of your font library this way. We’re looking for something with a heavy serif font that’s based on the sketches we’ve just made. You can always go out and buy more fonts or find free fonts, but it’s a good place to start.
After you’ve made all of your selections, scroll to the top and click ‘filter selected’. This will show you only the ones you’ve clicked on. It’s a small list as you see here. So I take a screen capture of this. ‘Command Shift 4’ will give you a screen capture of a specific area on the page. This gives me the exact font names listed beneath each one. So I will copy that to the pasteboard, that screen cap, and I’ll go into illustrator, and I’ll open the file and paste this into my illustrator file so that I have the font names right there. That is my list of fonts I want to start exploring.
I just duplicate the word ‘Luxx’ several times, and this gives me a good starting point to start creating the logo. So basically I take the font name below each of the samples and then I can display each of the fonts that I’ve selected using WordMark.it.
Next I want to save this file and all of the fonts I’ve chosen. I will be placing my sketches into this file next to start to create a custom logo for my client.
In the next video, we’ll create custom letterforms illustrator.
Please stay tuned, and Thanks for watching!
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