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The exact templates I use with my clients for Logo Presentation and Twitter Profile Design.
Case Study: Oregon Art Obsession
Hello my fellow junkies!
It’s true that all too often my branding projects overlap, as soon as one project wraps, I’m onto the next task without a break, or time to reflect. That needs to freaking stop.
So I decided to make time to share my behind the scenes work on a design project I recently completed. Hope you enjoy this logo design case study.
And because I LOVE to give away freebies… I’m also giving my tribe free templates, the ones I use to present creative deliverables to my clients, for both the logo presentation as well as a Twitter profile template.
The Client
Oregon Art Obsession
OAO is an Artist Networking Community headquartered in Oregon, Washington. OAO includes all forms of art and types of artists such as, painters, sculptors, writers, musicians, actors, film-makers, and photographers. The goal is to promote the creative endeavors of local Oregonians.
Logo Sketches
I created about 9 pages full of different sketches over a 2 day period. I wanted to capture the community aspect by using interlocking circles. It was also important to represent a cohesive graphic, but with independent elements as well, since artists are independent creatures. I also explored using the ‘OAO’ letterforms in the icon itself.
These were the most promising:
Brand Exploration
I am exploring color, shape and fonts. The first screen is a screen capture of my artboard in Adobe Illustrator.
Presentation of Concepts
This is the range of the work I presented to the client. I use this format I use so they can see the work both large and small, and with and without text. Plus I added a concept statement on each one to show the client WHY I did what I did.
Ok, so I broke my rule of self-editing, and I presented MORE than 3 concepts… don’t be a hater. :) I felt like this client could handle it.
I happened to have been right. This was a very decisive client, she chose one concept WITH NO EDITS.(see final approved logo below). One and done. BAM! Love it when a plan comes together.
Click on the thumbnails below to see large versions. And I also included mock ups of the logos so they could be viewed in context. Clients LOVE mock ups.
Final Concept
Logo Concept: This concept has a duel meaning: the acromyn of Oregon Art Obsession is ‘OAO’. I developed the shapes to emphasize these letters. The second more hidden meaning is this looks like a persons head (ok a cyclops) with a smile – it has a human element. The full range of color is to make the brand attractive, bright, and memorable, and as colorful as the creative mind.
The client was very pleased. I gave her a deep discount in my normal pricing because a good friend of mine is doing her website, and he knows she needed a break. So instead of $3,000, I did this one for $1,000. Total time spent: approx. 8.35 hrs.
Brand Extension
Twitter Profile Branding: Since this is dedicated to the local artists, I used a photo from the region locally, the Painted Hills National Monument in Oregon. I ‘re-painted’ the hills using the colors of the OAO brand. This organic photo of the hills also has the look of 3 dimensional paint, and a metaphor for the depth of an artistic mind.
Grab the Free Templates:
The exact files I use with my clients
Subscribe and get a Free eBook on Authentic Logo Design
The Anatomy of Authentic Logo Design eBook: A 10 Step Process including all of the phases of logo design:
1. The Business Stuff, 2. Time to get creative, 3. Copious Sketches, 4. Sketches to Vector, 5. Graphic Exploration, 6. Presenting Logos, 7. Final Logotype, 8. Send Final Invoice, 9. Final Deliverable, 10. Relationships 101
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Yeahowza, good job, again. You are probably the best graphic artist resource in all of San Diego; and no doubt beyond. Seriously great job, Vince. Thanks!
Thank you Joseph! Wow. I appreciate your kind words…