What is a Logo Design Brief?
Traditionally, the brief has been an essential tool for successfully executing any type of design project. The brief serves as a guide to designers for inspiration and direction, while staying aligned with the client goals and business objectives.
A Logo Design Brief is typically created by an Art Director or Creative Director to hand off to a designer. But even if YOU are the designer working solo, I still strongly recommend doing this exercise to help organize and structure your creative explorations.
Plus writing a brief a great way to be exposed to what it means to be in leadership role as AD or CD. You’re not going to remain a Senior Designer forever, right?
THE BENEFITS OF A LOGO DESIGN BRIEF FOR DESIGNERS
The #1 benefit of a well written brief is that it loops in the client from the start, gives them an intellectual stake in the process and the outcome. It makes the ultimate result (the logo) much easier to “sell” – because the client helped develop the framework you use to be inspired.
You need a Logo Design Brief to enable you to create meaningful, authentic Logos. Otherwise it’s all guesswork and conjecture. Would you build a house without a blueprint? Nope. Would you build a website without wireframes and Information Architecture? Never. So how can you create an effective logo without knowing precisely WHO you are designing for and WHY they will care? Enter the Logo Design Brief.
This article will help you not only understand the benefits of a Logo Design Brief, but also how to write one as a solo freelance designer. You’ll approach the creative challenge with confidence knowing you’re following professional practices, while you’re enabling yourself to do your best work. This provides the best opportunity of producing work that matters.
DISCOVERY IS NOT A BRIEF
There is a very common misconception that simply getting the client to complete your Logo Discovery questionnaire equates to a Brief. It’s just not the case. Yes it is a critical part of the process, but it’s not the Brief.
The actual Logo Design Brief is written after the client completes your Logo Discovery questionnaire. It is written by the creative consultant, in collaboration with what information the clients supplies you. It is only then you will have the information you need to write the Brief itself.
Refer to this post: #1 Biggest Mistake Logo Designers Make and get a copy of the Authentic Logo Discovery document I use with my clients. THIS is your starting point.