The Suck Less Challenge: 06/2016

It’s your turn to win the $300 Monthly Prize. Do you have what it takes to be a Suck Less Champion?

Your Mission:

Create a Poster Design for a mastermind group called Hustle.

Poster Headline: Hustle
Subhead: Creativity alone is not enough.

Body text:
The differentiator is your hustle. You can be the best freaking designer in the known universe, but if your competition has more hustle, guess who’s career will kick more ass over the long haul? The hustler. Get your Hustle on. Your career will love you for it. Join our mastermind group on google hangouts every month. Apply: www.yourcreativejunkie.com/hustle-mastermind
#HustleMastermind

Company Description:
The campaign promotes a monthly mastermind group to help motivate graphic designers to establish good professional habits. The goal is to facilitate the sharing of ideas among like minded creative people, empower them, and help make the most of their careers.

Imagery:
Text Only – NO PHOTOS. (see Inspiration
samples below)

Project Requirements

Usage:
Poster Design – 11” x 17”, either vertical or horizontal orientation, your call.

Format:
Wordmark (Text or font based or Hand-Lettering)

Attributes:
The goal is to visually represent the attributes of ‘Hustle’:
Action & Hard Work (Taking care of business, forward motion, momentum)
Capture the message that Hustle is just as important than skill. It takes hard work to find success. Show what hard work looks like. Try to visually represent ‘Hustle’.

Tone & Style:
bold, simple, creative, friendly, clever.

Color Palette:
Use 2 colors: Black & Orange. Feel free to also use Grey.
Black: RGB: 0/0/0, Orange: RGB: 255/88/0

Target Audience

The demographics are graphic designers, both male and female. Mostly young, but the final design should resonate with any age group as people make career changes at any time in life.

14 Day Schedule
Suck Less in 2 weeks and accelerate your learning!

1st of the Month:
The new Design Brief is posted & announced to the tribe.

7th of the Month:
After 7 days of designing, send me your work – sketches, concepts, completed logos, whatever you have. Your submission will be Rated within 24 hrs., giving you a chance to improve your work before the 15th delivery date. (
see new
Rating System).

15th of the Month:
This is it, delivery day. Remember, DONE & DELIVERED ON TIME is better than perfect. Once it’s complete and you’re pleased with the work, submit your masterpiece to the judges for final review.


This schedule mimics the relationship of a creative director to a designer, modeled after a real world experience.
The aggressive 14 day schedule provides timely feedback and will help you grow as a designer and help elevate the
final work.Artwork in Progress is Due on the 7th!
Don’t forget, your artwork in progress is due on the 7th of every month. The judges will rate your work so you can improve it before final delivery of your masterpiece on the 15th.