The Suck Less Challenge: 04/2016 It’s your turn to win the $300 Monthly Prize. Do you have what it takes to be a Suck Less Champion?
Your mission, if you choose to accept it. Re-invent an existing well known brand: The GoDaddy Logo. Time for the GoDaddy Logo to GO! Are you with me? Download the Brief below and let’s do this.
Ok, let’s be honest
Straight up, this is a hideous excuse for a logo. It has been called the Worst Brand Around. It screams “I bought this logo on Fiverr”. It’s aesthetically offensive and repugnant to graphic designers worldwide.
GoDaddy is of course known for his exploitation of women in it’s marketing. What does cleavage have to do with hosting? Nothing. This unsophisticated sophomoric approach may get them noticed, but it’s not very progressive or inventive. We need to change that…
Scum of the earth
And if that wasn’t enough, the CEO of GoDaddy (Bob Parsons) is not the most loved CEO. In fact, many would say he’s the epitome of a sexist pig. Primarily because GoDaddy is notorious for gratuitous sexual exploitation in their marketing and advertising.
In 2011, Peta created a new award category just for him, Mr. Parsons won the ‘Scummiest CEO of the Year Award’ Mostly based on his exploits sport hunting elephants in Zimbabwe. Hunting is not my thing, but elephants? Really, Bob? Have some compassion.
A Freaking Kid Designed it
From Mr. Parsons: “Our name “GoDaddy” has no meaning other than we thought it was kind of fun. And our logo “The GoDaddy Guy” was born one night when a mom and her little girl were playing around doodling on their computer”. Unbelievable. No wonder why the logo sucks., a freaking kid designed it. Full Story here. More about GoDaddy on Wikipedia.
Time to Play ‘Make-Believe’
Just for our exercise, let’s pretend the CEO of GoDaddy is not a sexist pig and the company is run by someone with substance and integrity. Let’s make believe they’re not targeting base instincts of teen-aged boys via the exploitation of women. It is only then we can begin to re-invent the visual brand that raises the bar and actually moves more people into action. (See details in the Target Audience section).
Your Inspiration & Marching Orders:
Place emphasis the word ‘Go’ and de-emphasize the word ‘Daddy’. ‘GO’ is more a positive, action-oriented approach, and helps simplify the logo.
Tone & Style
Simple, Honest, Positive, Authentic, Gender-Neutral (not focused on either male or female).
Above see some logo samples I created for this brief to help inspire you.
Reminder: This project requires a font-based solution, but if you want to create a new icon or symbol, we won’t stop you from expressing yourself! You can see the GoDaddy color palette includes green, orange, yellow, and black (download the brief and see the full Project Requirements), feel free to use these colors any way you see fit.
Early Bird Advantage!
Announcing 1 on 1 Coaching for early submissions. BAM!
10 of the first 50 submissions will receive 1 on 1 coaching to improve their creative work and chances of winning. Submit early, and get free coaching from the Creative Junkie.